,Compared to physical fitness, the fitness of the brain is often overlooked by both individuals and health systems, but it is easy to see positive and broad changes on how brain health is defined, monitored, maintained, and enhanced across the lifespan, and digital platforms are going to play a key role.Here are 10 predictions, many of which will likely be realized before the end of 2013, based on "The Digital Brain Health Market 2012-2020: Web-based, mobile and biometrics-based technology to assess, monitor and enhance cognition and brain functioning," our new market report.
- More than one million adults in North America alone will take a self-administered brain health check-up via their iPad or Android tablet.
- More than one million amateur athletes will better manage possible concussions by taking cognitive baseline tests via a mobile device.
- More than 150,000 teenage and adult AAA members will access web-based brain training to become safer drivers.
- Biometrics-aided meditation will become the next big thing in corporate and consumer wellness.
- iPad-based cognitive screenings will inform more diagnoses of Alzheimer's disease and MCI than neuroimaging.
- Patients with multiple sclerosis in at least 10 countries will be offered online cognitive training together with drug-based therapy to help address their condition.
- Insomnia and depression will be first-line treated with computerized cognitive behavioral therapy in at least two national health services.
- The industry's first brain-based biomarker to predict depression treatment responses will be cleared by the FDA.
- Brain training firm Lumos Labs and/or biometrics-based developer NeuroSky will file for an IPO.
- At least one major insurer will launch an educational campaign to help adults proactively take charge of their own "brain fitness" navigating emerging research and digital brain health tools.
As a growing number of consumers, innovators, and decision-makers invest in new ways to better monitor and enhance cognition across the lifespan, we are witnessing the rapid growth and development of a new field to support lifelong brain fitness. We can expect several drivers to fuel continued growth and innovation. Equipment that used to be expensive and cumbersome is becoming user-friendly and inexpensive, tablets and mobile phones are becoming a major delivery vehicle for solutions, more and more people are proactive about managing their lifestyle to optimize brain functioning.
Now it is your turn. Do you agree or disagree with these predictions? Is any of them directly relevant to you, your family, your work? Please add your two cents to the conversation via Twitter, Facebook, ...
- The SharpBrains Team
We are hosting a webinar to discuss these predictions and main market report findings on Wednesday, January 30th, from 1:00 to 2.30pm ET. The webinar is reserved for individuals and organizations who order the market report. The agenda will include:
- Main market findings and predictions
- Brief updates from CES 2013 in Las Vegas and the World Economic Forum Annual Meeting in Davos
- Introductions and open Q&A
To order market report and participate in webinar, please visit The Digital Brain Health Market 2012-2020: Web-based, mobile and biometrics-based technology to assess, monitor and enhance cognition and brain functioning
- Registered participants in previous SharpBrains Summits can order the market report at a discount before January 29th. Please reply to this email for details.
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